Privacy Policy

At WAFU Inc. ("WAFU"), we recognize that many consumers are concerned about the personal information they provide to us and how we treat that information.  That’s why we’ve developed our Privacy Policy to address those concerns.  If you have any questions about our Privacy Policy or if you wish us to review your personal information file, change or correct your information or have it deleted, you can contact us at: Privacy Officer, WAFU Inc., 4665 Notre Dame W., Suite 101, Montreal, Quebec H4C 1S7. Or send us an e-mail at  We’d be happy to answer your questions or hear your concerns.  Or call us at 1-855-908-WAFU (9238) (9 a.m.-5 p.m. Eastern Time, Monday through Friday.)

This Privacy Policy covers WAFU’s collection and use of personal information obtained from consumers via direct mail, questionnaires, sweepstakes, contests, product packaging, in-store promotions, magazines, by phone, and through our websites (, and/or any other WAFU related sites) and other online means.


We may actively collect information from consumers/visitors by asking specific questions as well as by giving consumers/visitors the opportunity to communicate with us by e-mail and/or via our websites. Should registration to our websites be available, it may be necessary for you to submit certain personal information in order to register.

We may use your information to improve our products, services and our websites, for marketing, promotional or research purposes or to communicate product information and other information pertaining to WAFU and its affiliates.

You authorize WAFU to collect and to retain all relevant information relating to your use of our websites and you hereby authorize any party to provide us with such information. You understand and agree that unless you notify WAFU to the contrary in writing, you further authorize us to disclose, on a confidential basis, to any party with whom WAFU has business relations, all relevant information relating to your dealings with us and with our websites.


If you’re registered and logged onto or any of our other websites, you will be able to change your preferences for follow-up contacts, or advise us of changes in your circumstances (such as address) just by editing your profile.  If you’re not registered on the site but receive communications from WAFU and wish to change your contact information, you can send us an email at or write to us (see our contact details at top of page).


It is not our goal nor intention to collect information from persons under the age of 18 ("Children"). We generally prohibit Children from entering any of our sweepstakes, games, or other promotions ("Contests") and from communicating with us and/or providing us with any of their personal information.

However, it is possible that we may nevertheless collect such information if the same is provided to us. We therefore encourage parents to inform their Children about the possible consequences of using our websites and disclosing any personal information to us. We will not assume any responsibility with respect to the use of our websites or disclosure of information via our websites by Children.  Children are hereby required to obtain the permission of their parent or legal guardian before providing any personal information to us.


Like many companies, we use "cookie" technology on our websites.  For each visitor to our websites, our web server may automatically recognize and store information such as the visitor’s IP address/domain name combination, type of web browser and any referring web sites. When you visit our websites, our server may send a "cookie" (small amount of Data) to your browser. This information gets stored on your computer’s hard drive and among other things, it allows our websites to distinguish between visitors and analyze traffic patterns through our websites. You can change your browser setting to prevent that.

Our cookies will not obtain any personal information about you or provide us with any way to contact you, and will not extract any information from your computer. We do use the cookie to help us identify site features and recipes in which you have the greatest interest, so that we can provide more of what you may want.


We try to use reasonable measures to protect your personal information as it is transmitted to our websites and to protect such information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.

We will not share the information you give us with anyone outside of WAFU except when required or permitted by law, and with those suppliers, or advertising and promotional agencies that need to have access to the information to provide the services you have requested.  We try to protect your personal information, and we require our suppliers, and advertising and promotional agencies to do the same. We will only keep your personal information for as long as it remains necessary for the purpose it was provided or as required by law. Then we will delete it.

Website hosting, storage and management of electronic communications, and data processing for WAFU may be done via servers located outside of Canada. Some of our supplier, advertising, or promotional agency service providers as described above may also be located outside of Canada. As a result, your personal information may be accessible to regulatory authorities in accordance with the laws of other jurisdictions, including without limitation, the United StatesPatriot Act.

In limited circumstances we may also transfer your information to potential buyers of all or a portion of any WAFU business or other assets. In that case, we will use contractual means to ensure the potential buyers promise to keep your information secure, and, if the sale or transfer proceeds, to only use the information for the purposes for which you disclosed it and in a manner consistent with this Privacy Policy.

However, you should note that no Internet transmission is ever fully secure or error-free, which is why we make no warranties as to the security of any information that you submit electronically as this will be done at your own risk. You should keep this in mind when deciding what information you provide us with through e-mail.


Our websites may provide links to other websites. Please be aware that these other websites are not under our control and that the present Terms of Use do not apply to such linked websites. Consequently, we encourage you to read the terms of use of every website you visit.

WAFU makes no representations whatsoever about any other website which you may access through our websites. In addition, a link to a website does not mean that WAFU endorses or accepts any responsibility for the content, or the use, of such website. The same applies to websites that provide links to our websites.


Some of our websites may ask you if you wish to register with us so we can provide you with information about our products and services. In the registration section of our websites, we ask for your name and other information that will enable us to do this. In the Contact Us section of the site, we ask for your name and other information in order to address your inquiry or respond appropriately.


WAFU and its affiliates take no responsibility for the accuracy, validity or suitability for any purpose of any claims or statements contained in the information, or related graphics of our websites, which are all provided without warranty of any kind.

By using our websites, you agree that your access to our websites and / or use of its contents is at your own risk. WAFU, its employees, directors, officers, agents and/or affiliates, as well as any other party involved in the creation or delivery of our websites, will not, in any event, at any time, be held responsible for any damages whatsoever, including direct, incidental, special, consequential, indirect and punitive damages or injury arising from visitor access and/or use or inability to use of our websites or any information contained and/or provided therein whether generally set out in our websites or specifically in response to visitors. Moreover, WAFU does not guarantee nor warrant continuous, uninterrupted or secure access to any of its websites.